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Chango & Co: Finding Joy in Social Media Marketing
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Chango & Co: Finding Joy in Social Media Marketing
Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how?
Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co.’s Instagram entirely on her own! Today, she is generously sharing how her studio shows up in such an authentic, successful, and sustainable way on Instagram, and we’ve got a lot of ground to cover.
In this episode, Susana and I discuss:
- Which social media platforms interior designers should invest in
- How to balance social media and running a business
- Creating and maintaining an editorial calendar
- Social media tools for interior designers
- How to review social media analytics
- Sustainable engagement strategies for designers
- Managing dms about product sources
- How to find a community on social media
- Best practices for using Instagram engagement tools
- How to budget for content creation
- How to curate a grid that showcases your aesthetic
- And more!
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Chango & Co. on Instagram, Pinterest, and discover more of their work on their website.
The Interior Collective: Website
IDCO Studio: Website | Instagram | YouTube
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