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In the evolving landscape of luxury homebuilding, discerning clients are seeking more than just high-end finishes—they desire a seamless, intentional experience from concept to completion. Today, I'm honored to welcome the co-founders behind Simple Finesse—Sia, Interior Design Principal and Creative Director, and Roderick, Architectural Designer and Residential Building Contractor. Together, they lead a Minneapolis-based, full-service architecture, interior design, and build studio dedicated to crafting clean, timeless, and intentional designs for both residential and commercial spaces.​

Sia brings over 15 years of experience consulting Fortune 500 executives, infusing each project with a strategic, process-driven mindset that harmonizes creativity with business acumen. Her leadership ensures that every design seamlessly blends aesthetics, functionality, and personal expression. Roderick, with a rich background in high-end residential architecture and a passion for refined, thoughtful homes, believes that great design emerges from collaboration. His expertise in 3D modeling and architectural visualization ensures precision and efficiency, bringing projects to life with meticulous attention to detail.​

In this episode, we'll explore how Simple Finesse's integrated design-build approach is redefining luxury homebuilding, the motivations driving clients toward design-driven studios, and the significance of being a minority- and women-owned firm in an industry where diverse perspectives are still rare. Let’s go!