In this episode, host Katie Macaulay learns how to get social media right. Tough ask? Not when you’ve got Roger Christie on hand to help. For the past 15 years the founder of reputation advisory firm Propel has helped senior executives gain the confidence and insight they need to earn trust in a world where trust has become a precious commodity. In this highly quotable episode ( ‘There should not be a difference between who you are and how you turn up online… that perception gap is the greatest risk for leaders’, ‘ Your value online isn't just in the words that you say, it’s how you make people feel,’ etc…) Katie and Roger talk about minimising the risks of social media, internal communicators’ roles as capability builders inside organisations, trust signals, listening, and why the world doesn’t need any more tone-deaf content. Tune in and join the conversation – #TheICPodcast