In this episode, Katie Macaulay is joined by author and influential blogger, Seth Godin. Seth was top of Katie’s guest wish list when The Internal Comms Podcast launched five years ago. As the author of 22 international bestsellers and as one the world’s most respected marketers, Seth has changed the way millions of people think about marketing, creativity and work. Now we lift the lid on Seth’s approach to internal communication. This is a wide-ranging, fascinating conversation. Katie and Seth discuss the importance of understanding organisations and communications at a systemic level. They explore how much agency we really have – and how much we really want or need. And they touch on the notion of ‘false proxies’ and why we should be throwing them out. Join Katie and Seth as they navigate the noise and get to the heart of what makes truly impactful – and effective – internal communication. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.