This week on The Internal Comms Podcast, host Katie Macaulay is joined by serial entrepreneur, author, keynote speaker and business mentor Chris Ducker. Chris is a renowned expert in building powerful personal brands – taking solo entrepreneurs and leaders to new levels of success and transforming them into the go-to leaders in their respective industries. Chris and Katie cover a lot of ground in this conversation. Chris has a fascinating take into the importance of what people say when you’re not in the room, and how you can use your own USP to become a successful ‘you-preneur’. As someone who has walked the talk when it comes to personal branding, his advice is worth its weight in gold. But this is not just a podcast for wannabe entrepreneurs or high-ranking leaders. Anyone wanting to carry weight in their role should be considering the impact of reputation – talent will take you far, but the way people feel about you will drive you that little bit further. Discover how Chris went from burnout to building big, successful brands, and how you can do the same. As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.