Joel Palathinkal engages with David Tao in a discussion that traverses the intersection of friendship and business, highlighting its significance in successful fundraising. David shares his journey from a media background to founding BarBend Media, offering insights into the current media landscape and the intricacies of content business. They delve into editorial management, content scaling, and the strategic use of Google News and Facebook for growth. The conversation touches on SEO, domain authority, and media entrepreneurship opportunities. They also explore fitness, wellness, and nutrition trends, emphasizing the importance of community and steady growth. The episode concludes with reflections on lessons learned and future outlooks. (0:00) Introduction and guest David Tau (1:21) Importance of friendship in business (3:01) Best practices in fundraising (3:56) David's career and media background (7:51) Current media landscape and professional identities (12:31) Founding and developing BarBend Media (19:33) Insights into content business and editorial writing (24:46) Editorial team management and content scaling strategies (31:01) Utilizing Google News and Facebook for growth (33:28) Role of quality content in SEO success (36:00) Explaining domain authority and media business metrics (40:02) Exploring media entrepreneurship opportunities (42:04) Expanding through media property acquisitions (42:56) Fitness and wellness objectives (44:56) Anti-aging benefits of resistance training (46:32) Trends in diet and nutrition (50:17) Cultivating a fitness community (50:57) Lessons learned and importance of steady growth (54:08) Closing thoughts and looking ahead