Share
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Manage episode 498779854 series 2817230
Content provided by HappySignals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HappySignals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Communications strategist Hasse Eranka joins HappySignals’ Sakari Kyrö to reveal why IT teams often lose business audiences—and how a few audience-first storytelling habits can fix it fast. From cutting information overload to turning feedback loops into word-of-mouth advocacy, Hasse shares practical tools any CIO, service-desk lead or ITSM owner can use to showcase purpose, improve employee experience and prove value beyond uptime.
Key Take-aways
- Start with the audience, not the stack. Shift from “what we did” to “why it helps you” to keep business partners engaged.
- Less is more—ditch information overload. Strip non-essential details; clarity beats completeness when explaining technical work.
- Story structure makes facts stick. Frame updates with a beginning-middle-end narrative and relatable examples.
- Humanise IT through faces and formats. Replace long emails with short videos, plain language and visible experts.
- Close the loop to build trust. Follow up after sending messages, gather feedback and show actions taken.
- Consistency plus personality drive word-of-mouth. Regular, authentic communication sparks employees to champion IT across the organisation.
- Communication is a skill—practice it systematically. Treat storytelling like any process: test, refine and repeat for measurable experience gains.
Resources & Links mentioned
- Hasse Eranka on LinkedIn – connect and follow his communication insights https://www.linkedin.com/in/hasse-eranka-34836423/
Subscribe to our newsletter:
LinkedIn: https://www.linkedin.com/newsletters/it-experience-insights-6996053129205026816/
130 episodes
))
