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Stop Italian Sounding with Robert Campana

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Manage episode 451387168 series 3592911
Content provided by Viviana Altieri. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Viviana Altieri or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on The Italian Radio Hour - What does “Italian sounding” mean? This week, we discuss with Robert Campana, Founder of "Stop Italian Sounding" the ramifications of using an Italian sounding product name to induce consumers into erroneously associating the local product with the Italian one. This is done through the use of words, colors, images, and geographical references. These products are not technically illegal as they do not typically damage the intellectual property in the country where they are sold. The economic value of this phenomenon is about €100 billion (USD $121 billion) on a world wide scale. Robert's mission is to teach about the differences between real and Italian sounding food & beverages products by emphasizing the following values: history, tradition, and craftmanship. To learn more, follow Stop Italian Sounding on: IG: https://www.instagram.com/stopitaliansounding FB: https://www.facebook.com/stopitaliansounding/ www.stopitaliansounding.com Robert had also hosted me on his podcast , Here is the link where we switched the roles behind the microphone: https://www.youtube.com/watch?v=QnmC-lYgA0Q&t=3s

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173 episodes

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iconShare
 
Manage episode 451387168 series 3592911
Content provided by Viviana Altieri. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Viviana Altieri or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This week on The Italian Radio Hour - What does “Italian sounding” mean? This week, we discuss with Robert Campana, Founder of "Stop Italian Sounding" the ramifications of using an Italian sounding product name to induce consumers into erroneously associating the local product with the Italian one. This is done through the use of words, colors, images, and geographical references. These products are not technically illegal as they do not typically damage the intellectual property in the country where they are sold. The economic value of this phenomenon is about €100 billion (USD $121 billion) on a world wide scale. Robert's mission is to teach about the differences between real and Italian sounding food & beverages products by emphasizing the following values: history, tradition, and craftmanship. To learn more, follow Stop Italian Sounding on: IG: https://www.instagram.com/stopitaliansounding FB: https://www.facebook.com/stopitaliansounding/ www.stopitaliansounding.com Robert had also hosted me on his podcast , Here is the link where we switched the roles behind the microphone: https://www.youtube.com/watch?v=QnmC-lYgA0Q&t=3s

  continue reading

173 episodes

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