Quarter One Review: Inside My Podcast Monetization Strategy + Course Launch Wins

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23d ago 38:02

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In this raw and real “Laying Bricks” episode, I pull back the curtain on Q1 of 2025—from launching the second round of Your Biggest Launch Ever to experimenting with podcast monetization.

You’ll hear why we hired alumni entrepreneurs as our sales team, how we ditched commissions and brought in pro trainers to level them up, and what that taught me about leadership and selling with heart.

Plus, I share the big shifts I’m feeling in the business, the risks I’m taking, and what it looks like to play a bigger game this year.

Here's an honest look at how I’m building the next version of my business—one brick at a time.

Click >>PLAY<< to hear all of this and:

[00:00] Why staying “above the forest” is key to starting the year strong

[02:00] The real reason I started the “Laying Bricks” series—and why I’m documenting this journey

[03:45] Inside the course launch: why we added alumni entrepreneurs to our sales team

[04:36] How I decided to compensate the sales team—and what changed when we removed commission incentives

[06:20] The unexpected bonus our alumni sales team got (hint: it’s not just the pay!)

[07:20] How this nine-day sales experience turned into a mastermind-level think tank

[08:30] The honest truth behind why I started taking podcast monetization calls in January

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