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We tour Michael Jordan’s mansion, unpack why mega-mergers won’t fix real estate, and map the content-first play agents can actually control. Then we get tactical on assistants, TCs, first-time buyer math, and the real way to refi without resetting the clock against yourself.
• Jordan’s house as a case study in brand, nostalgia, and usability
• Compass/Anywhere stakes vs ownership, licenses, and antitrust exposure
• Listings as content and the shift to walled marketplaces
• Personal branding over brokerage identity for long-term leverage
• Listing-heavy strategy, new agent hurdles, and ethical content borrowing
• Consistency, planning, and buying back time with TCs and assistants
• Team coverage, scaling without burnout, and better client speed
• Travel, family seasons, and how life cadence shapes business
• 2026 outlook on rates, inventory, and suburban vs urban demand
• High-rise headwinds, HOA math, and first-time buyer scenarios
• Refinance realities: principal vs payment, when it truly makes sense
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Chapters

1. Cold Open: Big Ships and Big Business (00:00:00)

2. Roll Call & Jordan’s House Tour (00:00:56)

3. Design, Nostalgia, and Entertainer Spaces (00:05:15)

4. Renting, Rules, and Fractional Ideas (00:08:35)

5. Compass, Sotheby’s, Christie's: Who Owns What (00:10:52)

6. The Content Play: Listings as Media (00:14:40)

7. Antitrust, Market Share, and DOJ Hurdles (00:19:02)

8. Big Company vs. Agility: Why Branding Wins (00:23:03)

9. Listing-Heavy Strategy and New Agent Reality (00:26:30)

10. Social Media That Sells Neighborhoods (00:29:12)

11. 2026 Planning, Consistency, and Execution (00:34:10)

12. Assistants, TCs, and Buying Back Time (00:38:06)

13. Coverage, Teams, and Scaling Without Burnout (00:44:08)

14. Travel, Kids, and Summer Tradeoffs (00:48:10)

15. Rates, Inventory, and Urban “Sop-Up” (00:53:10)

16. High-Rise Headwinds and First-Time Math (00:57:02)

17. Refi Reality: Principal vs. Payment (01:02:40)

18. Closing Thoughts & Subscribe (01:15:22)

54 episodes