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How Sports TV Viewership is Actually Measured

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Manage episode 479051510 series 3287857
Content provided by Joe Pompliano. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pompliano or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today's podcast is a deep dive into the Nielsen TV ratings system. I've been asked a million times how Nielsen calculates viewership numbers for live sporting events on TV. So, I break down how the company measures TV audiences, including a look at Nielsen's sample size of real household viewers, how much money participating households are paid to be a part of Nielsen's people panel, how Nielsen has changed their TV audience measurement system in recent years, why these ratings are so important to sports leagues and broadcasters, and more. Enjoy!

  continue reading

496 episodes

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iconShare
 
Manage episode 479051510 series 3287857
Content provided by Joe Pompliano. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pompliano or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today's podcast is a deep dive into the Nielsen TV ratings system. I've been asked a million times how Nielsen calculates viewership numbers for live sporting events on TV. So, I break down how the company measures TV audiences, including a look at Nielsen's sample size of real household viewers, how much money participating households are paid to be a part of Nielsen's people panel, how Nielsen has changed their TV audience measurement system in recent years, why these ratings are so important to sports leagues and broadcasters, and more. Enjoy!

  continue reading

496 episodes

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