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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Do you have contacts who have just been sitting in your database for months, maybe even years, without ever becoming a member?
Some organizations keep those old contacts on their list forever. Other organizations are constantly trying to clear their databases out because the cost of their membership software is based on the number of contacts.
My recommendation for clients lies in-between those two approaches. In this week's episode, I share the 3 options I suggest for handling old, inactive contacts.
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