In this episode of The Kelly Roach Show, Kelly breaks down the corporate principles that online business owners often ignore - and why those gaps cause most small businesses to stay stuck or shut down.

Drawing from her years as a Fortune 500 Senior Vice President before becoming an 8-figure CEO, Kelly reveals the six timeless systems every entrepreneur needs to master in order to create longevity, profitability, and peace in your business.

00:00–01:10 — Kelly's corporate background and how Fortune 500 principles shaped her approach to entrepreneurship. 01:10–03:20 — Why skipping foundational business principles leads to burnout and failure in the online world. 03:20–05:15 — The danger of "what's working now" tactics and how to build on timeless systems. 05:15–08:00 — Why reactivating past customers is your fastest path to profit. 08:00–11:15 — Expanding market share with existing customers (the 10X multiplier method). 11:15–14:15 — Tiered customer acquisition strategies 14:15–17:10 — Talent acquisition and top-grading: how corporations maintain excellence. 17:10–21:00 — Why lead generation alone isn't enough. 21:00–24:45 — Metrics and performance tracking: what to measure and why. 24:45–26:30 — The importance of feedback loops and customer quality assurance.

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