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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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This Halloween, we’re taking you inside Columbus’s viral goth bakery—Bite This—where the bagels are skull-shaped, the playlists are heavy metal, and the owner, Annie Dixon, is redefining what it means to build a brand with bite.
In this raw and wildly fun conversation, Annie opens up about her journey from elder emo to entrepreneur — including the dark humor, brutal honesty, and radical self-acceptance that fuel her success.
You’ll hear:
- How Annie built Bite This, the goth bakery everyone’s lining up for
- The story behind her viral Skull “Reapers” and bagel bombs
- The truth about addiction, recovery, and rebuilding your life
- The business lessons she’s learning while scaling a cult favorite
Whether you’re an entrepreneur, a creative, or just someone who loves a good comeback story — this one’s got layers. (Like a killer brownie.)
Connect with Annie:
Bite This: https://www.bitethisbyannie.com/
Instagram: https://www.instagram.com/bitethisbyannie/
Connect with Keri:
Watch this episode: https://www.kericroft.com/podcast
Instagram: https://www.instagram.com/thekericroftshow
Chapters
1. High-Energy Welcome & Sponsor Messages (00:00:00)
2. Meet Annie Dixon Of Bite This (00:01:51)
3. Goth Vibes, Metal Soundtrack, And Identity (00:03:10)
4. Depression, Medication, And Owning The Story (00:05:01)
5. Wine Addiction And The Road To Sobriety (00:06:13)
6. Rock Bottom Scares, Family, And Quitting Cold Turkey (00:08:13)
7. Cravings, Coping Tools, And Public Accountability (00:09:45)
8. Building Community Through Radical Honesty (00:11:15)
9. Weight Loss Surgery, Food History, And Baking Roots (00:12:45)
10. From Home Bakes To A Viral Brand (00:14:20)
11. The Bagel Bomb Breakout And Menu Creativity (00:16:10)
12. Space Constraints, Lines Out The Door, Next Moves (00:17:35)
13. One Location Magic Versus Smart Expansion (00:19:00)
14. Local Growth Strategy And Brand Control (00:21:10)
15. Football Saturdays, Tailgate Packs, And Buckeye Flavors (00:22:20)
16. The Biggest Hurdle: Space And Capital (00:24:00)
17. Financial Literacy, Profit, And Paying Yourself (00:25:10)
18. CPG Potential, Quality Standards, And Future Vision (00:26:20)
19. Closing Gratitude, Reapers, And “Become A Creep” (00:28:10)
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