Alan Miltz is the founder of Cash Flow Story and an expert in cash flow management for business. He is a Chartered Accountant from South Africa, currently living in Melbourne Australia, and a former shoe designer for Esprit. Alan has a history of advising many companies in the clothing and textile sector.

Cash Flow Story is an accounting firm designed for financial and non-financial people to understand their numbers by getting into the shoes of the company CEOs and explaining the numbers in a storytelling way.

In this episode, Kevin and Alan discuss understanding your business financial story and the different levers that will support growth.

Links :

• Alan Miltz Website
• Cash Flow Story Website

Show Notes:

• 5:02 - Common misunderstanding of Business Owners
• 7:16 - "Our real passion is helping business love the numbers" -Alan Miltz
• 7:33 - Cash Flow Story and how it can help ordinary business owners
• 8:37 - The Four Chapters of your business financial story
• 10:01 - When is your business ready to hire a CFO?
• 10:29 - "If you don't know your story, you'll be making decisions that could have a negative impact on your business" - Alan Miltz
• 10:46 - 7 things a company can do to improve their cash and their profit
• 14:03 - Should a company borrow or take on investors in order to grow?
• 15:40 - Pricing vs. Cost-cutting, which is more important?
• 15:55 - "Price is a gift that never stops giving" -Alan Miltz
• 16:55 - Managing the cost of growth in your business
• 18:20 - Advice for business owners during Covid