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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Scott Jensen is a Senior Marketing and Business Strategist. His recent work was as SVP of Marketing at Partner Fusion as the manager of SEM, Product, Creative and Data Science. In addition, his consulting practice helps companies around the world apply digital marketing to their business strategy.
During this episode, you will hear Kevin and Scott discuss why every business should target each type of customer with a different value proposition. Understand how to segment your customers and define what value can be offered to different segments. Listen to the end to learn the price of converting a potential client into a sale.
Links:
Time Stamps:
- 00:24 - Customers segmentation & targeting
- 01:44 - How customers can be segmented for a Self-Storage business
- 06:44 - Using A/B testing for price increase decisions
- 10:44 - Differentiating value proposition for different types of customers
- 12:43 - "People who are on autopay, they stay longer" - Kevin
- 13:38 - Segmenting customers for a car dealership
- 17:21 - Price of converting a potential client into a sale
48 episodes
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