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If you’ve ever stared at your social media feed wondering why it isn’t bringing in business, this episode will change the way you think about Instagram. Host Corey Harlock sits down with Tara Wagner, an accredited small business consultant and creator of the Breakthrough Boss Method, to unpack a smarter, saner way to use social media: the Instagram Business Card Strategy.
Instead of chasing viral trends or dancing for likes, Tara shares how business owners can treat Instagram like a digital business card, a simple and strategic presence that validates your credibility when customers check you out. She explains why most small businesses don’t need to go viral to grow and how to turn your social profile into a tool that supports your actual marketing plan, not another full-time job.
Together, Corey and Tara break down what to include in your bio, highlights, and posts to build trust and lead visitors to take the next step, whether that’s booking a call, visiting your location, or requesting a quote.
Tara walks through her clear, repeatable framework:
- Start with the end in mind. Know the single next step you want potential customers to take.

- Craft your bio and highlights with intention. Make it about your audience, not your accolades.

- Curate content that answers unspoken questions. Think: “Where do I park?” “What does this place feel like?” “Can I trust these people?”
They also talk about common mistakes like boosting posts that hurt organic reach, over-posting without purpose, and following influencer advice that doesn’t fit real business needs. Tara emphasizes that for most entrepreneurs, Instagram’s real value lies in validation, not visibility, and that freeing yourself from the pressure to perform online can give you more time for what actually drives profit.
This episode is packed with practical, down-to-earth advice for owners who want results without burnout. Whether you’re a solopreneur or have a small team, Tara’s approach will help you simplify your marketing, attract the right clients, and make social media work for your business, not the other way around.
Listen now to learn how to transform your Instagram from a time-sink into a powerful credibility tool, no trends, no dances, no burnout required.
Connect with the Experts
Learn More about Tara: xotara.us
The Business Card Checklist: xotara.us/socialbizcard
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The KeyHire Key Owner Stage Assessment helps small business owners understand where they are in their growth journey and what to focus on next. In just a few minutes, you’ll uncover what’s holding you back and get a clear path to move forward with confidence.

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