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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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#40 - Stop Renting Your Marketing - With Sara Nay (Season Finale)
The KRTCL HIT! Online Marketing Podcast with Behtash Moojedi
Manage episode 522526316 series 3548095
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In this conversation, Sara Nay discusses her journey from intern to CEO at Duct Tape Marketing, emphasizing the evolution of marketing and the challenges faced by traditional agency models. She introduces the concept of the anti-agency model, advocating for a partnership approach between agencies and small businesses. Nay highlights the importance of business strategy in marketing, the role of fractional CMOs, and the impact of AI on the industry. She also addresses the need for clarity, confidence, and control in marketing efforts, and shares insights on navigating AI in content creation.
Takeaways
- Sara Nay's journey from intern to CEO shaped her marketing perspective.
- The traditional agency model is breaking, not agencies themselves.
- Agencies should foster partnerships with clients, not just delegate tasks.
- Understanding business strategy is crucial before diving into marketing.
- Fractional CMOs can help businesses scale effectively.
- AI should be seen as an assistant, not a replacement for marketers.
- Clarity in marketing efforts leads to confidence and control.
- Less is often more when it comes to marketing strategies.
- Transparency in reporting is essential for client trust.
- Tactics should follow a well-defined strategy.
Chapters
The Journey of a Marketing Leader
The Anti-Agency Model Explained
Challenges in Traditional Agency Models
Understanding Business Owners' Misconceptions
From Ideation to Execution: Startups' Journey
Defining the Anti-Agency Concept
The Evolution of Fractional CMO Models
AI's Impact on Marketing
Navigating AI in Content Creation
The Future of AI in Marketing
Clarity, Confidence, and Control in Marketing
Rapid Fire Questions with Sara Nay
Duct Tape Marketing Info: Facebook: https://www.facebook.com/ducttapemarketingYouTube: https://www.youtube.com/@UCDa_79p8bu7Ah4LJM2QNBBA Website: https://ducttapemarketing.com/Sara's LinkedIn: https://www.linkedin.com/in/saranay/Follow Me: Instagram: https://www.instagram.com/behtashmoojedi/Website: https://behtashmoojedi.com/LinkedIn: https://www.linkedin.com/in/behtashmoojedi/
YouTube: https://www.youtube.com/channel/UCORawyJVDS3xfG2Crz6aWLg
41 episodes
