))
Defining Your Ideal Customer Profile and Finding Your Target Accounts
Manage episode 455900841 series 3076103
Content provided by Kula Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kula Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to part one of The Kula Ring's Holiday series! This Holiday season we are going on an ABM journey, first up! Defining an ideal customer and sourcing a target account list to match should be easy, but it isn't. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.
…
continue reading
325 episodes
Share
