Mitchell Jerine joins The Kula Ring this week to explore the evolving dynamics of sales and customer engagement. We delve into the challenges and opportunities of this transition, including: Differentiating through value-added services and solutions. Overcoming internal resistance to change and navigating change management. Leveraging technology to access untapped markets while fending off new competition. Real-world examples, like GE’s IoT solutions and Caterpillar’s service-centric strategies, illustrating how manufacturers are driving innovation and redefining customer relationships. Discover actionable strategies to transform your manufacturing organization into a solutions powerhouse.