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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🎙️ Welcome to The LAB: Noah Ward – Building a $10M+ Real Estate Business from TikTok 📱🏡🔥
In this episode of The LAB, we sit down with Noah Ward, a 24-year-old eXp Realty agent who went from having no sphere of influence to closing over $10M in sales and co-founding a custom home building company – all fueled by TikTok. Noah shares how he built a hyperlocal audience of nearly 50,000 followers, turned short-form content into high-value leads, and developed a system for consistency across TikTok, Instagram, and YouTube.
💥 What You’ll Learn in This Episode
✅ How Noah grew from $15K land deals to $12M listings with TikTok
✅ The 3 content buckets: house tours, informational green screens, and viral hooks
✅ Why professional videography flopped – and why raw iPhone content wins on TikTok
✅ Noah’s system for batching, editing, and posting across TikTok, Instagram, and YouTube Shorts
✅ How to optimize your TikTok bio, pinned posts, thumbnails, and CTAs for lead capture
✅ The difference between TikTok’s “here and now” algorithm and YouTube’s evergreen SEO power
✅ Noah’s call-to-action formula that drives direct texts and calls from ideal clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Noah Ward reveals exactly how he built a $10M pipeline, leveraged TikTok virality into hyperlocal authority, and turned followers into both buyers and custom home clients.
🎯 If you’ve ever wanted a blueprint for turning short-form content into real estate closings, this is it.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
53 episodes
