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Mastering Listing Conversations: Fearless Pricing & Market Adjustments with Robert Colello | The LAB
Manage episode 519970160 series 3617368
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🎙️ The Lab: Robert Colello – Fearless Honesty, Listing Strategy & Market Adjustments That Win Sellers 🏡🔥
In this episode of The Lab, we sit down with Robert Colello, one of San Diego’s top agents and leaders who built a 95% referral-based listing business from the ground up after moving cross-country with zero contacts. With over 20 years of experience and multiple seven-figure GCI years, Robert reveals how he built his business on truth, systems, and fearless listing conversations.
From asking permission to be honest, to scripting price adjustments and setting expectations at the listing table, Robert shares exactly how to lead sellers through any market — without fear, without fluff, and without losing control of the relationship.
💥 What You’ll Learn in This Episode
✅ How to master the pre-qualification call to uncover a seller’s real motivation
✅ The one question Robert asks every client that changes the entire listing conversation
✅ How to present comps and pre-listing packages like a pro
✅ Why “price reduction” is the wrong phrase — and what to say instead
✅ The three outcomes for every listing: accepted, rejected, or ignored
✅ How silence can move mountains in pricing conversations
✅ How to future-proof deals by preparing sellers for repairs, termites, and appraisals
✅ Why the best listing agents set standards, not suggestions
💬 “If you’re not telling the seller the truth about price, you’re doing them a disservice. You owe it to them.” – Robert Colello
📅 New The Lab episodes every week! Real conversations with eXp’s top performers on pricing, systems, and seller psychology that help you list more homes and close them faster.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @eXpUniversity
YouTube: The LAB Podcast
#ListingAgent #PricingStrategy #PriceReduction #PreListingPackage #HighNote #KvCORE #ListingPresentation #RealEstateScripts #SellFast #RealEstateTips #ListingAgentTips #RealEstateCoaching #PriceYourHome #RealEstateAgent #SellerMotivation
Website: www.TheLABPodcast.com
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