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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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🎙️ Welcome to The LAB: Chris Craddock & Nicole – Scaling the Redux Group’s Zillow Flex Team with Standards, Accountability & Systems 🔥📈
In this episode of The LAB, we sit down with Chris Craddock, Founder of The Redux Group, and Nicole, Director of Sales, to unpack how they’ve turned their Zillow Flex team into one of the most consistent high-converting programs in the Mid-Atlantic. From rebuilding after early struggles to instituting a certification model and measurable standards, Chris and Nicole reveal how to scale without losing quality — and how to keep agents accountable to performance, not feelings.
💥 What You’ll Learn in This Episode
✅ The Redux recruiting model: from 40 to 80 agents through standards and systems
✅ How Zillow Flex went from “almost dropped” to top-performer in its market
✅ Certification, activity benchmarks, and the 15-lead rule that drives conversions
✅ Why scarcity mindset kills accountability — and how to fix it with abundance thinking
✅ How Redux uses Fellow, Follow Up Boss, and live call reviews for real-time feedback
✅ The pause policy: when too many leads, or too little follow-up, triggers accountability
✅ How to celebrate wins, track scoreboard metrics, and turn Flex leads into long-term clients
📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.
🗓️ This Week on The LAB: Chris Craddock and Nicole share how they rebuilt their Zillow Flex program through data-driven leadership, clear expectations, and a culture of personal responsibility — turning agents into believers and skeptics into performers.
🎯 If you’ve ever wanted to learn how top Zillow Flex teams create accountability and scale profitably, this is your roadmap.
🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.
📱 Available On:
Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms
🎧 Follow Us:
Instagram: @TheLABPodcast
YouTube: The LAB Podcast
Website: www.TheLABPodcast.com
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