Next on The Land Pioneers Podcast, we’re excited to welcome Terry Portelli, founder and Managing Director of Red23. With over 30 years in the property industry, Terry has led major land sales and project marketing efforts, shaping communities across Victoria, New South Wales, and Queensland.

Terry started his career in senior roles at Metricon and Oliver Hume, where he established Red23 in 2007. He was driven by a vision to deliver financial success for developers while fostering sustainable communities. Under his leadership, Red23 has managed over 30,000 land and townhouse products.

Join us as Terry shares his insights on the future of land development, market trends, and the strategies behind successful land sales.

Full Episode

Terry Portelli’s influence in the Australian property industry isn’t just about sales and figures—it’s about creating lasting communities. Known for his strategic foresight and deep industry knowledge, he has been instrumental in helping developers navigate market complexities while delivering projects built for the long term. His ability to align developer goals with buyer needs has made him a trusted advisor.

Since 2019, Terry has been deeply involved with Hands Across the Water, an incredibly passionate cause. His commitment to meaningful impact goes beyond property, it’s about giving back to the community.

Introduced to the organisation by one of the development partners, OYOB, he took on the challenge of a 500-kilometre charity bike ride—an experience that reshaped his perspective. Founded by former NSW homicide police officer Peter Baines, the organisation provides shelter, education, and healthcare to 350 orphaned children, with every dollar raised directly benefiting those in need. As a father, Terry found a deep personal connection to the cause, reinforcing his belief in the power of collective action.

Key Insights from the Podcast

Terry Portelli takes a bigger view of land development—it’s about creating communities that stand the test of time, not just selling property. With over 30 years in the industry, he has seen market trends evolve, from the shrinking size of residential lots to the growing importance of medium-density housing.

His insights highlight the critical balance between affordability and liveability, ensuring that new developments cater to modern homeowners while maintaining strong community values. He emphasises that developers today are not just selling land but delivering a vision—one that prioritises connectivity, amenities, and long-term value for residents.

In an ever-changing market, adaptability is key. Terry shares how Red23 works closely with developers to refine lot configurations, optimise pricing strategies, and align with builder networks to meet buyer demand. He discusses the shift towards townhouses and smaller lot sizes as affordability pressures reshape the industry. His team’s agility in adjusting development plans ensures that projects remain commercially viable while delivering homes that meet buyers’ expectations.

Terry’s commitment to the community extends outside of land development into philanthropy. Through Hands Across the Water, he has taken on the challenge of cycling 500 kilometres across Thailand to raise funds for orphaned children. Introduced to the charity by development partner OYOB, he was drawn to its mission of providing shelter, education, and healthcare to 350 children in need. His

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