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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Why is Tactacam Reveal one of the best trail camera brands for hunters, and what can every outdoor business learn from their success?
In this episode of the LandTrust Podcast, Nic sits down with Gregg Farrell, VP of Brand at Reveal by Tactacam, to discuss:
- Building authentic and lasting outdoor brands - The future of hunting technology and cellular trail cameras - Lessons learned from scaling major names like First Lite and Meateater
Gregg also shares what truly makes a brand connect with hunters, how customer service builds loyalty, and why technology and woodsmanship can (and should) coexist in modern hunting.
🏹 What You’ll Learn - How Tactacam Reveal became one of the top trail camera brands in hunting - The biggest differences between gear and tech brands in the outdoor industry - Why authentic brands always outperform hype-driven ones - What it was like working through the First Lite x Meateater acquisition - The future of trail cameras, mapping apps, and hunting technology - How customer service and storytelling drive long-term loyalty
💬 Featured Quote “Brand isn’t your logo... it’s the connection between your company and the people who believe in it.”
⏰ Chapters 00:00 Intro – LandTrust Podcast
01:00 Gregg’s background at First Lite & Tactacam
07:00 From camo to cameras: building products hunters love
11:00 What brand really means
17:00 Lessons from the Meateater acquisition
25:00 The future of tech in hunting
34:00 Trail cams + mapping apps: where it’s headed
45:00 Content that connects with real hunters
50:00 Customer service that sets brands apart
53:00 Closing thoughts + where to find Reveal
#tactacam #reveal #besttrailcamera #huntingtech #whitetailhunting #outdoorbrandstrategy #meateater #firstlite #landtrustpodcast #huntprivate #tophuntingbrands #huntingbusiness #outdoormarketing #deerhuntinggear #huntingtech
🌐 Follow LandTrust & Reveal
LandTrust
Instagram: https://www.instagram.com/landtrust_hunt
Facebook: https://www.facebook.com/landtrusthunt/
LinkedIn: https://www.linkedin.com/company/landtrustinc
Site: https://landtrust.com/
Reveal by Tactacam
Instagram: https://www.instagram.com/revealcellcam/
Facebook: https://www.facebook.com/revealcellcam
YouTube: https://www.youtube.com/channel/UC0ZBMIHUDAH7h4dxYFAIJRQ
Website: https://www.revealcellcam.com
…
continue reading
In this episode of the LandTrust Podcast, Nic sits down with Gregg Farrell, VP of Brand at Reveal by Tactacam, to discuss:
- Building authentic and lasting outdoor brands - The future of hunting technology and cellular trail cameras - Lessons learned from scaling major names like First Lite and Meateater
Gregg also shares what truly makes a brand connect with hunters, how customer service builds loyalty, and why technology and woodsmanship can (and should) coexist in modern hunting.
🏹 What You’ll Learn - How Tactacam Reveal became one of the top trail camera brands in hunting - The biggest differences between gear and tech brands in the outdoor industry - Why authentic brands always outperform hype-driven ones - What it was like working through the First Lite x Meateater acquisition - The future of trail cameras, mapping apps, and hunting technology - How customer service and storytelling drive long-term loyalty
💬 Featured Quote “Brand isn’t your logo... it’s the connection between your company and the people who believe in it.”
⏰ Chapters 00:00 Intro – LandTrust Podcast
01:00 Gregg’s background at First Lite & Tactacam
07:00 From camo to cameras: building products hunters love
11:00 What brand really means
17:00 Lessons from the Meateater acquisition
25:00 The future of tech in hunting
34:00 Trail cams + mapping apps: where it’s headed
45:00 Content that connects with real hunters
50:00 Customer service that sets brands apart
53:00 Closing thoughts + where to find Reveal
#tactacam #reveal #besttrailcamera #huntingtech #whitetailhunting #outdoorbrandstrategy #meateater #firstlite #landtrustpodcast #huntprivate #tophuntingbrands #huntingbusiness #outdoormarketing #deerhuntinggear #huntingtech
🌐 Follow LandTrust & Reveal
LandTrust
Instagram: https://www.instagram.com/landtrust_hunt
Facebook: https://www.facebook.com/landtrusthunt/
LinkedIn: https://www.linkedin.com/company/landtrustinc
Site: https://landtrust.com/
Reveal by Tactacam
Instagram: https://www.instagram.com/revealcellcam/
Facebook: https://www.facebook.com/revealcellcam
YouTube: https://www.youtube.com/channel/UC0ZBMIHUDAH7h4dxYFAIJRQ
Website: https://www.revealcellcam.com
22 episodes
