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As hunting season peaks, hunt mapping apps like HuntWise, onX, and HuntStand are changing the way hunters plan every trip. But what really sets them apart, and what’s next for hunting tech?
In this episode of the LandTrust Podcast, Nic sits down with Nate Huizenga, who leads partnerships and ambassador programs at HuntWise, to dive into the evolution of mobile hunt mapping, how weather algorithms and wind predictions help hunters plan smarter, and what it takes to scale a tech brand in a space dominated by onX.
From startup grind to acquisition, Nate shares the lessons behind building a loyal user base with limited resources and how HuntWise helps hunters make the most of every hour outdoors.
🧭 Topics Covered - HuntWise vs OnX vs HuntStand: What makes each mapping app different - How weather & wind algorithms help hunters know when and where to go - Inside the startup-to-acquisition journey of HuntWise - Why influencer marketing in hunting is broken — and how to fix it - What the future of hunting apps & outdoor tech means for new hunters - How digital tools make private and public land access more attainable
💬 Featured Quote “Our goal isn’t to replace woodsmanship... It’s to help you make the most of the time you actually have to hunt.” — Nate Huizenga, HuntWise
⏰ Chapters 00:00 Intro – LandTrust Podcast
01:00 Nate’s startup story & early lessons
06:00 What makes HuntWise different
10:00 Competing with OnX & HuntStand
16:00 The HuntWise acquisition story
22:00 Building authentic partnerships
30:00 Why influencer marketing is changing
38:00 Optimizing time outdoors
44:00 The future of hunting access & technology
54:00 Closing thoughts
Follow LandTrust & HuntWise
LandTrust
Instagram: https://www.instagram.com/landtrust_hunt
Facebook: https://www.facebook.com/landtrusthunt/
LinkedIn: https://www.linkedin.com/company/landtrustinc
Site: https://landtrust.com/ HuntWise
Instagram: https://www.instagram.com/huntwiseapp
Facebook: https://www.facebook.com/huntwiseapp
Website: https://www.huntwise.com
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22 episodes