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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we dive into a conversation every creative wishes they could have openly: what we really want clients to know.
We break down the realities of delivering work and hearing nothing back, how a simple “this is great” can fuel us to go the extra mile, and why clear communication from clients is one of the most underrated parts of a successful project.
We also talk about the importance of separating money from your values. Understanding when to stand firm on your boundaries, your rates, and the principles that guide how you work. From urgent vs non-urgent project expectations to how clients can empower better work by giving true creative freedom, we unpack the behaviours that elevate projects… and the ones that quietly derail them.
If you’ve ever wished clients understood the creative process better, or you’re a client who wants to improve your relationships with creatives, this episode is packed with insight, honesty, and hard-earned lessons.
CHAPTERS
00:00 - Intro
08:21 - Communication & Expectations
15:45 - Clients & Pricing
17:40 - Urgent VS Non-Urgent Work
23:40 - Creative Freedom on Client Projects
31:00 - Most Chaotic Deadlines
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99 episodes
