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What do bourbon, funerals, and city council meetings have in common? More than you might think- especially when you’re talking to Greg Free. In this candid and fun episode, Zach catches up with his friend, who wears a lot of hats: funeral director, Navy vet, city councilman, bourbon enthusiast, and girl dad.

Greg shares what led him to launch his own consulting business in the evolving world of deathcare, how he juggles public service with raising four daughters, and the life lessons he’s picked up along the way. He also shares his passion for bourbon and his work with the Etowah Foundation, where he’s helping expand educational opportunities and build a stronger community in Bartow County, GA.

Here’s some of what we discuss in this episode:

🪦 How Greg became a funeral director (and why he still loves it)

🥃 Bourbon steward secrets & stories

🏛️ Serving in small-town politics

👧 Raising four daughters and surviving dad life

The Etowah Foundation: https://www.etowah.org

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