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Episode Summary

Keith Dyer examines the essentials of law firm advertising, focusing on when firms are ready to invest in paid campaigns. The episode highlights signs of unpreparedness, such as inadequate conversion tracking, and the need to strengthen intake processes before scaling marketing efforts. It discusses budgeting strategies based on revenue, balancing digital and traditional marketing, and leveraging community engagement to build word-of-mouth referrals for sustainable growth.

Key Timestamps

00:00 - Show Introduction and Welcome

01:30 - Signs a Firm Is Not Ready for Advertising

05:00 - Building a Strong Intake System

09:00 - Evaluating Revenue for Marketing Budgets

13:00 - Strengthening Operations Before Paid Campaigns

17:00 - Measuring Return on Ad Spend

21:00 - Examples of Effective Law Firm Ads

25:00 - Common Advertising Pitfalls

29:00 - Generating Leads Without Paid Ads

33:00 - Role of Word-of-Mouth in Marketing

37:00 - Budget Planning for Law Firm Advertising

41:00 - Conclusion and Call to Action

About the Show

The Law Firm CMO Podcast is a podcast dedicated to empowering ambitious law firms with proven strategies for predictable growth. Featuring attorney Keith Dyer, the show delivers honest insights and practical advice to help firms scale with confidence, clarity, and consistency. It guides law firm owners in building sustainable marketing and operational systems to move beyond guesswork and achieve lasting success.

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6 episodes