Do You Really Need to Advertise? The Truth About Law Firm Marketing Spend
The Law Firm CMO Podcast: Honest insights and proven strategies for predictable Law Firm growth
Manage episode 509396296 series 3675433
Keith Dyer examines the essentials of law firm advertising, focusing on when firms are ready to invest in paid campaigns. The episode highlights signs of unpreparedness, such as inadequate conversion tracking, and the need to strengthen intake processes before scaling marketing efforts. It discusses budgeting strategies based on revenue, balancing digital and traditional marketing, and leveraging community engagement to build word-of-mouth referrals for sustainable growth.
Key Timestamps00:00 - Show Introduction and Welcome
01:30 - Signs a Firm Is Not Ready for Advertising
05:00 - Building a Strong Intake System
09:00 - Evaluating Revenue for Marketing Budgets
13:00 - Strengthening Operations Before Paid Campaigns
17:00 - Measuring Return on Ad Spend
21:00 - Examples of Effective Law Firm Ads
25:00 - Common Advertising Pitfalls
29:00 - Generating Leads Without Paid Ads
33:00 - Role of Word-of-Mouth in Marketing
37:00 - Budget Planning for Law Firm Advertising
41:00 - Conclusion and Call to Action
About the ShowThe Law Firm CMO Podcast is a podcast dedicated to empowering ambitious law firms with proven strategies for predictable growth. Featuring attorney Keith Dyer, the show delivers honest insights and practical advice to help firms scale with confidence, clarity, and consistency. It guides law firm owners in building sustainable marketing and operational systems to move beyond guesswork and achieve lasting success.
6 episodes