Keith Dyer discusses strategies for law firms to achieve predictable and sustainable growth by moving beyond reliance on referrals. The episode covers the importance of combining digital and traditional marketing, optimizing intake processes, and building a strong brand to attract and retain clients. It highlights the need for tracking conversions and avoiding inexperienced marketers to ensure consistent client acquisition and long-term visibility.

00:00 - Show Introduction and Welcome

01:30 - Why Referrals Alone Are Unsustainable

05:00 - Elements of a Reliable Marketing System

09:00 - Role of Traditional Marketing in Law Firms

13:00 - Importance of Digital Marketing and SEO

17:00 - Balancing Short-Term Wins and Long-Term Visibility

21:00 - Opportunities for Non-Personal Injury Firms

25:00 - Critical Role of Intake and Conversion Tracking

29:00 - Defining and Building a Law Firm Brand

33:00 - Common Mistakes in Marketing Transitions

37:00 - Importance of Experienced Marketing Counsel

41:00 - Conclusion and Call to Action

Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.