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The Emotion That Built Empires—and Still Works in 2025

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Manage episode 478201663 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

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🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

📌 Key Takeaways:

  • 75% of product launches fail when this emotional factor is missing.
  • Claude Hopkins called it over 100 years ago—modern marketers still get it wrong.
  • Your clients don’t care about your hours—they care about this one thing.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Empathy as Key to Product Success (00:00:00)

2. Scientific Advertising Insights (00:00:46)

3. Making Customers the Hero (00:01:14)

4. Episode Closing and Review Request (00:02:12)

863 episodes

Artwork
iconShare
 
Manage episode 478201663 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Did you like this episode? Dislike it?

🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

📌 Key Takeaways:

  • 75% of product launches fail when this emotional factor is missing.
  • Claude Hopkins called it over 100 years ago—modern marketers still get it wrong.
  • Your clients don’t care about your hours—they care about this one thing.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

Chapters

1. Empathy as Key to Product Success (00:00:00)

2. Scientific Advertising Insights (00:00:46)

3. Making Customers the Hero (00:01:14)

4. Episode Closing and Review Request (00:02:12)

863 episodes

All episodes

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