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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this episode, Danny Decker and Mike breakdown why micro-content and hyper-specific answers are outperforming long guides, eBooks, and generic “ultimate resources.” They explain how today’s clients are overwhelmed with information — and why the firms that drill into very specific problems, questions, and fears are the ones earning more attention, trust, and consultations. If you’ve been worried about saturation or unsure what content to create, this conversation gives you the blueprint.
📌 Key Takeaways:
- Micro-content is outperforming long-form resources in 2025
- Your clients’ questions at consultations reveal your best content topics
- Specificity cuts through market saturation and builds trust faster
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Chapters
1. From General To Specific (00:00:00)
2. The Rise Of Micro Content (00:00:26)
3. Tools That Convert: Checklists (00:00:47)
4. Define The Client Avatar (00:01:02)
5. Estate Planning Pain Points (00:01:44)
6. Probate Fears And Business Owners (00:02:28)
7. Sponsor And CTA (00:02:57)
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