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What Part of Your Copy ACTUALLY Matters?!

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Manage episode 480073001 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Did you like this episode? Dislike it?

🧠 Think every word you write will be read? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to uncover the brutal truth about how people really consume your content. If your headlines don’t tell the full story, your message may never land. This conversation breaks down the psychology of skimming, why lawyers struggle with over-detailing, and how to make your copy hit—even when it's barely read.

📌 Key Takeaways:

  • Why headlines carry more weight than full paragraphs.
  • How lawyers sabotage their message by writing like lawyers.
  • A simple mindset shift to instantly boost your copy’s impact.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

863 episodes

Artwork
iconShare
 
Manage episode 480073001 series 2792610
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Did you like this episode? Dislike it?

🧠 Think every word you write will be read? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to uncover the brutal truth about how people really consume your content. If your headlines don’t tell the full story, your message may never land. This conversation breaks down the psychology of skimming, why lawyers struggle with over-detailing, and how to make your copy hit—even when it's barely read.

📌 Key Takeaways:

  • Why headlines carry more weight than full paragraphs.
  • How lawyers sabotage their message by writing like lawyers.
  • A simple mindset shift to instantly boost your copy’s impact.

👉 8 Ways to Get Clients FAST

📆 Schedule Your Strategy Session

📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

863 episodes

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