What Part of Your Copy ACTUALLY Matters?!

The Law Firm Marketing Minute

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2d ago 1:31

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🧠 Think every word you write will be read? Think again. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to uncover the brutal truth about how people really consume your content. If your headlines don’t tell the full story, your message may never land. This conversation breaks down the psychology of skimming, why lawyers struggle with over-detailing, and how to make your copy hit—even when it's barely read.

📌 Key Takeaways:

Why headlines carry more weight than full paragraphs.
How lawyers sabotage their message by writing like lawyers.
A simple mindset shift to instantly boost your copy’s impact.

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