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S2.E14 The Entrepreneur's Toolkit-Your first 100 Customers
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In this episode of The Layover, Tracy and Pat rewind the clock to talk about one of the most exciting (and chaotic) stages of any startup journey—getting your first 100 customers. They break down the mindset, grit, and scrappy strategy it takes to go from zero to traction, sharing real stories from their early TRAX days and lessons learned the hard way.
You’ll hear:
- Why your first customers are more about relationships than scale
- How to turn early believers into evangelists (and get referrals before you're “ready”)
- What to focus on before you obsess over sales funnels and automation
- The mistakes they made chasing the wrong type of customer—and how to avoid them
- The power of storytelling, urgency, and doing things that don’t scale
Whether you're pre-revenue or already growing, this one’s packed with insights, inspiration, and a reminder that every empire starts with one brave ask.
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