Crises don’t just challenge organizations—they reveal the very core of leadership. In this powerful episode, we sit down with Edward Segal, one of the nation’s leading experts on crisis management and author of The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands and Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies.

Edward has spent decades advising leaders and studying how some of the world’s most recognized brands navigate disaster. From corporate scandals and public relations nightmares to cybersecurity breaches and natural disasters, he’s seen firsthand what separates organizations that recover and rebuild trust from those that crumble under pressure.

Together, we explore:

• Why so many leaders underestimate the likelihood and impact of a crisis

• The critical first steps leaders must take in the earliest hours of chaos

• How to balance transparency and brand protection when communicating under fire

• The evolving role of social media in shaping public perception during a crisis

• Practical strategies for rebuilding trust and resilience after the storm passes

Whether you’re leading a team, a company, or an entire community, this conversation will equip you with insights and strategies to prepare for the unexpected—and to lead with courage and clarity when it matters most.

If you want to ensure you and your organization are crisis-ready, this is a must-listen episode.

To learn more about Edward and his work, visit https://www.crisiscasebook.com/

To download a free crisis management template, click here: https://www.crisiscasebook.com/free-crisis-management-plan