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The power of Data is undeniable. And unharnessed - it's nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what's possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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In this episode of The Ledger Podcast, we dive deep into the emerging frontier of the ownership economy, where consumers become stakeholders, loyalty becomes liquid, and brands are rebuilt from the bottom up.
Our EVP of Ledger Enterprise, Sebastian Badault sat down with Ovie Faruq ,co-founder and CEO of REKT Brands, live from Ledger Op3n at 106 in Paris. From crypto-native companies to the shifting power dynamics of brand building, Ovie unpacks why traditional loyalty is broken, how brand coins reshape the value exchange, and why the next generation of global brands will be built with their communities, not above them.
They discuss:
- Why crypto-native builders create differently
- How brand coins reward early supporters
- Why legacy giants like Pepsi & P&G can’t simply “copy” crypto-native brands
- The emotional and financial value of community-owned brands
- What happens when consumers become co-creators
Enjoy the episode!
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