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Do you ever feel like you're speaking another language when you're talking to your sales team? Why can't they see the risks? How did they get this far into the deal without involving Legal?

In this episode, Alex Su helps us understand the sales team and how to talk the talk and improve our company's results. Alex left a career in litigation to join the sales team of a legal tech start-up and has since been in sales for more than 14 years. A rare breed who understands what drives sales people and what makes lawyers tick, Alex helps us understand how to serve this important part of the business.

Bonus: Alex answers an Office Hours question for a law firm partner trying to build their book of business.

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81 episodes