))
S2E1: BPM's "Why"
Manage episode 441705383 series 3054010
Content provided by Steven A. Vinson and PMP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven A. Vinson and PMP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In late 2021, the COO, founder, and CEO of BPM Associates gathered to do their annual planning. They decided that they needed a new vision statement that would resonate with their core ideology. They watched Simon Sinek's TED Talk on starting with "why" and realized that people don't buy from BPM or work for BPM because of what they do, but because of why they do it. They decided to focus on doing business with those who believe in their "why", even if it meant walking away from some opportunities. They wanted to create a company that attracted outstanding people and provided top talent for life science projects.
Music: Acid Jazz-Kevin MacLeod used under the Creative Commons Attribution 4.0 International License44 episodes
Share
