Liam Darmody didn’t start out as a marketer or salesperson. He worked behind the scenes in operations, but built a LinkedIn presence so human, so consistent, and so real, that it changed his entire career. From writing posts during paternity leave to becoming one of the platform’s most trusted personal branding voices, Liam’s story is proof that showing up as yourself—daily—actually works.

In this episode, Liam joins Brad to unpack what it really takes to build a sustainable presence on LinkedIn. They talk about comment strategy, the trap of content comparison, the difference between creating for impact vs. engagement, and why your network is a long game—not a growth hack.

Whether you’re starting from zero or stuck at a plateau, Liam’s insights will help you rethink how you show up online (and what you’re doing it for in the first place).

What You’ll Learn in This Episode:
→ Why you don’t need to be a marketer to build a powerful brand
→ Why LinkedIn is a commenting game
→ What changed when he stopped optimizing and just started posting
→ The biggest myth about audience size and visibility
→ How to know if your brand is working (even when no one clicks like)
→ The real ROI of consistency over hacks and batching
→ How to balance business goals with being a real human
→ Why your mindset is the actual unlock

Memorable Quotes:
→ “I’ve been depositing into this account for five years—that’s why I can post with confidence now.”
→ “Your resume tells people what you’ve done. LinkedIn shows them who you are.”
→ “There’s no point gaming the algorithm if your content doesn’t reflect you.”
→ “I see all the LinkedIn bros, and sometimes I just have to unfollow for my own sanity.”
→ “Commenting is the gateway drug to posting. It’s where your brand begins.”

Tactical Takeaways:
→ Build a commenting habit—start conversations before you try to grow followers
→ Ignore the ‘best time to post’ rules—consistency beats timing
→ Use content as a journal, not a funnel
→ Don’t chase virality—show up for your people, even if they never like a post
→ Tailor your frequency to your stamina (not someone else’s playbook)
→ Stop comparing yourself to creators in pods or playing a different game
→ Treat LinkedIn like a professional conference—not a content platform

People, Tools, and Resources Mentioned:
→ Sales Navigator
→ LinkedIn Creator Accelerator
→ Justin Welsh
→ Finn McKenty
→ Adam Robinson
→ Taplio (referenced in discussion around content tools)

Follow Liam Darmody:
LinkedIn: linkedin.com/in/liamdarmody
Liam’s Brand Stand: https://www.liambdarmody.com

Stay Connected.

Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!

→ Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick

→ Spectamur website: https://spectamur.com

→ LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous

→ Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com