Adam Robinson didn’t just build a business—he built an audience that became a business advantage. As the founder of Retention.com and R!B2B, Adam used LinkedIn to carve out a unique voice in the crowded martech space. No content calendar. No ghostwriters. Just bold, polarizing posts and relentless consistency. In this episode, he joins Brad to break down how he grew demand from scratch using nothing but a founder-led content strategy.

Whether you're a founder looking to stand out, or a marketer tired of vanilla playbooks, this episode will reset how you think about personal branding, category creation, and audience-first growth.
Chapters
00:00 Intro
05:00 From Facebook ads to founder brand
06:30 Controversy as rocket fuel (cease-and-desist story)
09:00 Why LinkedIn beats Twitter for B2B
17:20 Finding content-market fit in three posts
24:20 Video and parasocial trust
27:40 The profile link that prints pipeline
28:40 Using AI as an editor, not a ghostwriter
40:15 Overrated / Underrated lightning round
42:20 Steal the architecture, not the words
44:49 AI Account Executive demo & wrap-up
What You’ll Learn in This Episode
→ Why founder content isn’t optional—it’s the growth engine
→ Finding content-market fit and what it looks like
→ Why polarizing content drives better engagement and business outcomes
→ The mindset shift from “posting” to “performing”
→ The importance of consistency, tone, and risk-taking in content
→ How Adam used LinkedIn to reposition his product and educate the market
Memorable Quotes
→ “The fastest way to create awareness is building a personal social media profile—not a company one.”
→ “LinkedIn might not think they want you to leave, but that little ‘visit my website’ link drives 100 % of our traffic.”
→ “If your audience does their job on LinkedIn—and you are your audience—it’s almost impossible for the platform to be overrated.”
→ “When they send me that cease-and-desist, I'm like, this is the greatest PR opportunity of all time.”
→ “Look at every post of mine that cleared 1 000 likes, copy the architecture, and plug in your facts.”
Tactical Takeaways
→ Test until you hit “content-market fit.
→ Systemize ideas so writer’s block dies.
→ Embrace transparency and a controversy.
→ Use AI to sharpen, not to substitute.
→ Skip comment-gating gimmicks.
Follow Adam Robinson
LinkedIn: https://www.linkedin.com/in/retentionadam/
Website: https://rb2b.com
Stay Connected.
Want to connect or share feedback? Brad welcomes connection requests from listeners—reach out on LinkedIn and share your thoughts!
→ Brad Zomick’s LinkedIn: https://www.linkedin.com/in/bzomick
→ Spectamur website: https://spectamur.com
→ LinkedIn Famous LinkedIn Page: https://www.linkedin.com/company/linkedinfamous
→ Subscribe to LinkedIn Famous on Substack: https://linkedinfamous.substack.com