Is there a right and wrong time to write a book? Robin Colucci, publisher to world-class experts, writing world-changing books, busts some myths around book writing as she breaks down the dos and don'ts of bestselling books with host Lisa Pezik. Why should everyone write a book? Does the saying "the book is just a business card" hold true? What evidence does a book actually prove? Robin answers these questions, and more. Plus, she also lays down the reasons why you want to add a book to your offerings and why the time spent writing a book is the best use of your time. If you've ever thought about writing a book, or if you have a book and aren't sure what to do with it, then you don't want to miss this one!