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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The way local businesses get discovered is changing faster than it has in decades. AI is reshaping search—spawning new acronyms like AEO, GEO, and LLMO—and leaving business owners wondering what actually matters anymore. In this episode, Kyle and Reese cut through the jargon to get to the truth: SEO isn’t dead, it’s evolved. They unpack what “Search Everywhere Optimization” really means, how to stay visible across Google, maps, and social platforms, and why driving real human trust still beats gaming algorithms. This is a clear, bullshit-free look at where local search is heading—and how to stay ahead of it.
5 episodes
