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TV's Been Promising ATSC 3.0, But Where Is It?

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Manage episode 479571040 series 3247431
Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking answers.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
  continue reading

142 episodes

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Manage episode 479571040 series 3247431
Content provided by Borrell Associates and Gordon Borrell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Borrell Associates and Gordon Borrell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking answers.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
  continue reading

142 episodes

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