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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We discussed the concept of a vertically integrated distillery, where they oversee the process from growing their own grains to producing the final spirits. We talked through the economics of distilling, and the creation of their product lineup, including unique offerings like 'Whizcal,' a whiskey-mezcal hybrid, the Forged in Fire line honoring military service members, and future aged spirits to come. We also discussed their future plans for an expanded tasting room and oyster lounge in the former Funkwerks Brewing location.
We also delved into their shared history in event management and shared some wild stories from their time running music festivals. The segment concluded with the 'Loco Experience Challenge,' where each of us shared some of our craziest stories, and eventually crowned Joel the champion.
The episode is chock full of entrepreneurial insights, personal anecdotes, and plenty of laughs - so please enjoy, as I did, my conversation with Joel Gustafson and Jess Gries of Seed & Spirit Distilling.
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Music By: A Brother's Fountain
284 episodes
