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16: Going Viral, from Laundry Room to the World
Manage episode 434828309 series 3567108
Known as Hanna is Golden on socials, her dancehall videos received global attention and had millions of views. Hanna Min Jung Herbertson, a strategist who's danced her way into the viral spotlight, now shares her marketing wizardry.
This episode is for anyone looking to hire a social media specialist without falling prey to overpriced hype. Hanna, with her unique blend of NGO, startup, and creative industry experience, reveals the importance of understanding your creative brand's essence and how to shape your online narrative, ensuring your social media posts remain as authentic as possible.
From the bustling streets of New York, to the digital spheres of Sweden and Nigeria, Hanna's journey is a testament to the dynamic nature of social media and its boundless opportunities. Hanna's own story of a viral TikTok breakthrough from the laundry room proves that the right mix of consistency and authenticity can catapult anyone into the limelight.
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@hannaisgolden
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Cindy Claes - Host
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Chapters
1. Navigating Social Media Marketing Strategies (00:00:00)
2. Traps and expectations of working with a specialist (00:01:37)
3. Become a better buyer of services (00:05:32)
4. Solopreneurs VS agencies (00:07:20)
5. Mindset and social media (00:08:40)
6. Vulnerability in Social Media (00:11:47)
7. Going viral: a crazy experience (00:14:09)
8. Navigating Social Media Algorithms and Trends (00:15:31)
9. How to find what is trendy? (00:20:46)
10. Algorithms and wishes (00:23:27)
11. Are hashtags still a thing? (00:26:02)
12. Dance and entrepreneurship (00:27:00)
13. Social Media in Different Cultures (00:29:33)
14. Building Community With Social Media Platforms (00:33:30)
15. The Wild Wild West of Social Media Platforms (00:34:50)
16. With Make-Up or Go For Authentic? (00:41:04)
17. Adoption and being "imported" from South Korea (00:42:40)
18. What the future holds (00:44:40)
19. Have you changed? (00:46:38)
20. Burn out, Inspiration, and choices (00:49:03)
21. Finding Inspiration and Creating With Hanna (00:50:20)
35 episodes
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