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S14 E06: Adam Banfield, President and CEO of Baccarat North America

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Manage episode 477096283 series 2663828
Content provided by Scott Kerr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Kerr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Baccarat, French luxury crystal house with a remarkable legacy, recently celebrated its 260th anniversary. Scott Kerr sits down with Adam Banfield, president and CEO of Baccarat North America, to discuss the brand's vision of moving beyond crystal and become a true lifestyle brand. Adam talks about how it brings Baccarat's brand identity to its hotels and residences, investing in its boutiques to improve the shopping experience, expanding into wax, porcelain and leather product categories, winning over younger audiences with the success of its 'Emily in Paris' collaboration and becoming a TikTok sensation for its Rouge 540 fragrance. Plus: The strategy behind moving its Manhattan flagship from tony Madison Avenue to the Meatpacking District.

Featuring: Adam Banfield, President and CEO of Baccarat North America (baccarat.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: [email protected]

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 477096283 series 2663828
Content provided by Scott Kerr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Kerr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Baccarat, French luxury crystal house with a remarkable legacy, recently celebrated its 260th anniversary. Scott Kerr sits down with Adam Banfield, president and CEO of Baccarat North America, to discuss the brand's vision of moving beyond crystal and become a true lifestyle brand. Adam talks about how it brings Baccarat's brand identity to its hotels and residences, investing in its boutiques to improve the shopping experience, expanding into wax, porcelain and leather product categories, winning over younger audiences with the success of its 'Emily in Paris' collaboration and becoming a TikTok sensation for its Rouge 540 fragrance. Plus: The strategy behind moving its Manhattan flagship from tony Madison Avenue to the Meatpacking District.

Featuring: Adam Banfield, President and CEO of Baccarat North America (baccarat.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: [email protected]

Listen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend or a colleague!

  continue reading

159 episodes

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