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Content provided by Paul Russell and Helen Villiers, Paul Russell, and Helen Villiers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Russell and Helen Villiers, Paul Russell, and Helen Villiers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand

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Manage episode 423636865 series 3550515
Content provided by Paul Russell and Helen Villiers, Paul Russell, and Helen Villiers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Russell and Helen Villiers, Paul Russell, and Helen Villiers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of 'The Luxury Mind,' hosts Helen Villers and Paul Russell explore the critical role aesthetics play in luxury branding. They delve into a listener's question about how visual elements like labels, packaging, and website design affect customer perception.

Helen and Paul discuss the psychological principles at play, such as the halo effect and anchoring effect, and share practical tips for small luxury businesses to enhance their brand aesthetics.

They also examine how renowned luxury brands successfully use aesthetics to tell compelling stories and build lasting emotional connections with their customers.

  continue reading

16 episodes

Artwork
iconShare
 
Manage episode 423636865 series 3550515
Content provided by Paul Russell and Helen Villiers, Paul Russell, and Helen Villiers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Russell and Helen Villiers, Paul Russell, and Helen Villiers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of 'The Luxury Mind,' hosts Helen Villers and Paul Russell explore the critical role aesthetics play in luxury branding. They delve into a listener's question about how visual elements like labels, packaging, and website design affect customer perception.

Helen and Paul discuss the psychological principles at play, such as the halo effect and anchoring effect, and share practical tips for small luxury businesses to enhance their brand aesthetics.

They also examine how renowned luxury brands successfully use aesthetics to tell compelling stories and build lasting emotional connections with their customers.

  continue reading

16 episodes

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