Hammer time: Bonham’s CEO Chabi Nouri on the booming auction scene
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In this episode, Robin Swithinbank is joined by Chabi Nouri, Global CEO of Bonhams and former CEO of Piaget, to explore the dynamic world of luxury auctions. From classic cars and contemporary art to collectible watches and rare artifacts, Bonhams operates across 60+ categories with an expanding global footprint.
Chabi shares why she moved from private equity back into luxury, what makes Bonhams unique in today’s market, and how consumer behaviour is evolving in the high-end resale world. She discusses what’s hot (cars, jewellery, Asian art), what’s changing (younger, more digital collectors), and what lies ahead for both Bonhams and the broader auction market.
Highlights include:
- Which auction categories are thriving right now
- The rise of international buyers and evolving collector demographics
- The emotional drivers behind collecting — from investment to nostalgia
Also in this Episode:
🔋China’s Luxury EV Surge
Pablo Mauron joins from Shanghai to break down the rise of Chinese EV brands like BYD, NIO, and Xiaomi. He explains how these brands are reshaping the premium automotive sector with innovative tech, family-first branding, and aggressive social media strategies — and what that means for the future of global mobility.
🔁 On the Download: The Resale Boom
Benedicte Soteras returns to dive into the latest data on the booming luxury resale market. She unpacks how platforms like Vestiaire Collective, Farfetch, and Watchfinder are growing fast, what it means for luxury brands, and how pre-owned searches now outpace primary market growth — especially in watches and jewellery.
Brought to you by https://digitalluxurygroup.com/
Follow us @digitalluxurygroup & @robin_swithinbank on Instagram
Produced by Juliet Fallowfield, 2025 www.fallowfieldmason.com
8 episodes