The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Planning for a B2B Manufacturer Website That Drives Results w/ Randall Zaitz and Kevin McClary
MP3•Episode home
Manage episode 472026927 series 3394167
Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I've often compared building a website to building a house. You can tear it down and rebuild from the ground up. You can gut it to the studs, putting in all new plumbing, electric and HVAC. You can renovate a few rooms. Or you can simply put on a fresh coat of paint. But how you do which approach makes sense for your website? What are the signals that tell you it's time to at least do something? And how do you plan for a website that's not just a digital brochure, but instead a tool that drives meaningful, measurable impact for your business? My two guests today, Gorilla 76 Digital Creative Director Randall Zaitz and Gorilla 76 Head of Performance Marketing Kevin McClary, have collectively been a part of countless website projects for B2B manufacturers. And they're here to break all of this down.
…
continue reading
256 episodes
MP3•Episode home
Manage episode 472026927 series 3394167
Content provided by Joe Sullivan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Sullivan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I've often compared building a website to building a house. You can tear it down and rebuild from the ground up. You can gut it to the studs, putting in all new plumbing, electric and HVAC. You can renovate a few rooms. Or you can simply put on a fresh coat of paint. But how you do which approach makes sense for your website? What are the signals that tell you it's time to at least do something? And how do you plan for a website that's not just a digital brochure, but instead a tool that drives meaningful, measurable impact for your business? My two guests today, Gorilla 76 Digital Creative Director Randall Zaitz and Gorilla 76 Head of Performance Marketing Kevin McClary, have collectively been a part of countless website projects for B2B manufacturers. And they're here to break all of this down.
…
continue reading
256 episodes
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